START PLANNING FOR POST-SECONDARY EDUCATION NOW

The Government of Saskatchewan has launched Phase 3 of a communications campaign to promote planning and saving for post-secondary education.

"I'm not getting any younger" is the message being used to encourage parents to take action on saving for their children's education. This five-year campaign's primary objective is to increase parents' understanding of the options available for saving.

"As parents, we all must do what we can to provide for the education of our children," Advanced Education, Employment and Labour Minister Rob Norris said. "Doing so will help our kids reach their limitless potential. Helping our children also helps building strong communities in Saskatchewan."

Saskatchewan has committed $214,000 over the five year period.

The campaign consists of a series of newspaper ads and billboards visible province-wide. It runs for four weeks, from January 21 to February 18.

Norris says parents can obtain additional information by calling 1-800-O Canada, or online at www.canlearn.ca.

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For more information, contact:

Christopher Jones-Bonk
Advanced Education, Employment and Labour
Regina
Phone: 306-798-3106
Email: chris.jones-bonk@gov.sk.ca